This company provides personalization for consumer electronics -- notebook computers, cell phones, game consoles, MP3 players, etc.

While people love to personalize their gear, they generally are not confident or artistically inclined to create attractive digital designs. Hence the market for this firm had been severely limited.

Our research determined that people are happy to personalize not just with their own designs, but other's designs they relate to. An example of that is MySpace, where millions of young people personalize and express themselves through the presentation of music, art, cartoons, video, articles and other media -- all of which are other people's creations.

Based on that research and our proprietary processes we designed an art-based social network on the web where artists and those artistically included could create designs for personalizing electronics, and then post that art on a new ecommerce site. The creators of the art would receive a royalty for each time on their designs was purchased for use in a customer's personalization.

This opens up the company to enormous revenue opportunities, being able to offer endless and changing personalized products -- at no cost to the company for development.

In this way the consumer would be able to choose designs and artist they related to and could come back for additional designs and personalizations, use viral marketing techniques to pass designs to friends and subscribe to news about favorites on the website to keep them coming back for additional purchases and referrals. This lead to projected revenue increases of 1,000's of times higher than the company's previous revenue levels.