New Uses, Markets and Customers
for Existing Services: "VIP, Inc."

A fortune tied up in required equipment. A competitive, fixed-sized market. And nowhere to grow. That was the dilemma faced by 3D computer graphics professionals and companies and one of the most interesting challenges we had faced.

This group of professionals had been serving Hollywood for years, but the amount of client work was fixed -- there were only so many network logos (and even commercials) that required the expensive motion graphics. With the cost of equipment so high they needed to find a way to "Radically Raise Their Revenue™" to succeed.

After implementing our research and analytical systems, we determined that certain approaches could be used to create graphics for an audience with less technical requirements: worldwide corporate customers for shareholder meetings, presentations, advertisements and so on -- animating 3D logos and graphics.

As there could be more lead time as well, the graphics professionals and companies could work around their tight schedules, using odd hours and idle time to complete the corporate projects at far lower cost per project.

Using the same equipment, modified approaches and a different business model, we created Visual Impact Presentations, Inc. "VIP" was a sales and scheduling aggregator designed to, at extremely low cost to operate, create extensive new revenue for the computer graphics artists and post production companies.

This is a great example of how we create entirely new uses, markets and customers. And again, change an industry for the richer.