Creating Massive
Revenue Increases
from Existing Customers

This company provides extremely valuable and proprietary legislative data and analysis online. Access to the information was charged on an hourly basis -- hundreds of dollars per hour. While customers require the data, they were unwilling and often unable to spend that much for the time. But much of that price was based on hard fixed hourly access costs charged by the online service handling the databases.

Since both the pricing and method of access of the online service were non-changeable, the company was up against the wall: a valuable, much-needed product choked by its distribution system.

After analyzing this system, we determined the solution was how customers accessed the information. If that could be improved, vast new revenue opportunities could be created.

We designed something revolutionary: a "front end" software package that ran on PC's that interfaced with the online service. It allowed users to work as much as needed offline and then submit their work online only when ready. They could then be off in a fraction of the previously required time.

While the amount of per-transaction time online would decrease, the aggregate number of transactions skyrocketed. Users then frequently accessed the database via the new front-end and become much more reliant on the system. Multitudes of new customers subscribed to the service. Revenue generated grew massively and the system became the standard for the industry.