Complete Reorganization of the Entire
Supply Chain...and an Industry

Could huge amounts of revenue be generated through independent film production? As all such filmmakers are essentially suppliers, the key was changing their model to a financial one from a purely artistic one. It required wholesale changes in the very way they thought, worked, did business and interacted.

Essentially, we had to reorganize the entire supply chain through influence, not power -- and remake a century-old independent supplier model based far more on emotion than on commerce.

This was one of our more well-known "deeply embedded" projects where we become complete involved not just in strategy but in actually building and operating the programs. We created a non-profit organization: the Association of Independent Feature Film Producers (AIFFP) to influence and lead filmmakers to a new "business" perspective.

Through an extensive website, working with the U.S. Small Business Administration to create loan program for filmmakers, and education programs and awareness campaigns on how to create products that were more commercially viable, AIFFP amassed some 20,000 filmmaker/suppliers around the world. It became the largest trade organization of its type.

The AIFFP project to completely re-work an entire supply chain (and arguably an industry) was one of our largest and most complex assignments. But the results have been spectacular: tens of thousands of new titles worldwide, of better quality and lower cost. That has lead to spectacular opportunities for revenue generation for everyone involved...and a good deal of great entertainment.